What is Search Engine Marketing (SEM)?
SEO is about what you do with the content and coding of the actual site. Search Engine Marketing and Social Media Marketing are about what you do outside of the site.
Directory Listings
First things first: register your site with the search directories. Many of the search directories will pick up your site eventually, but some will not. However, there are services that can register your site with many of the top search directories right away which speeds up the process. Registering with the top search directories is a good idea for all businesses regardless of how large their service or customer radius is.
Local Search
The…
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