Getting to Know Your Client
OK, it’s just easier to sell umbrellas when it’s raining. It’s easier to sell them in England than the Sahara (unless to block the desert sun). The more you know about what your client needs, the easier it will be to sell them your product or services.
Advantages to Learning what Your Client Needs
You may discover things you had not thought of that your client needs and you can provide.
The terms your client uses to describe their concerns may be completely different than the words you use. Choosing keywords relies on knowing the terms your client uses.
Sometimes, what most concerns your client is something you can actually help…
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