We have heard it before, but it really is true for everything in life. To get what we want, we need first to define, then refine, our vision for the final outcome. There really is no such thing as a usual or normal website. They may have some features or pages similar in purpose to […]
Marketing Vision – You Can’t Get ‘There’ if You Don’t Know Where ‘There’ Is Read More »
Before I talk about content, let me comment that it is important that your readers actually want your email/newsletter. It is not legal to add them to your newsletter (email) list just because you have their business card. They must actually give you permission to add them to an email list, or opt-in. There are
Adding People To Your Email List Read More »
This post will cover the CAPTURE piece of a good website, some of which was discussed in my last post. I think it’s a good idea to give a message field in your contact form so the potential customer can clarify what information or service they want to know more about. A second common form
IS YOUR BUSINESS WEBSITE DOING ITS JOB? PART 4: CAPTURE Read More »
The third job of a business website has 2 parts Making CONTACT possible and CAPTURE THE USER’S INFORMATION. This is about enabling a two way conversation and includes making it easy for them to contact you and vice versa. This post will address CONTACT information. Make it easy for potential clients to contact you! Your
IS YOUR BUSINESS WEBSITE DOING ITS JOB? PART 3: CONTACT Read More »
You can’t sell them shoes if you don’t know the size. As I stated in my last post, before starting your business website, you need to get to know and think about your potential customer. Its so easy to think that clients will just ‘know’ why to use us or ‘see’ what sets us apart.
IS YOUR BUSINESS WEBSITE DOING ITS JOB? PART 2: CONVERT Read More »
As I wrote in my last post, your business website has three jobs: connect to your potential client convert them into interested buyers capture their information and allow them to contact you. First let’s start with CONNECT WITH YOUR POTENTIAL CLIENT One of the biggest mistakes on the web it forgetting that your business website is
IS YOUR BUSINESS WEBSITE DOING ITS JOB? Part 1: CONNECT Read More »
A website is the new base bar (as the Yellow Pages once were) to establish a business as being credible. Having no website or a website that is outdated in look, content or copyright information, or has no recent calendar, event or blog entries suggests a business that is Out of touch Out of date,
WHY HAVE A BUSINESS WEBSITE Read More »
Jen School provides specialized academic and vocational opportunities for young men experiencing academic, emotional, behavioral or cognitive challenges that can potentially limit their life success. Students are served in uniquely designed classrooms to maximize effectiveness across the continuum of age and disability type. Goals of the Site: Inform and educate potential students and school districts
Fully responsive Genesis custom theme. Resource Insurance Advisors is a firm which has served multiple generations of many clients because of their commitment to individual care and solutions. They also provide employee benefits for employers. Goals of the site: Convey the personal services our client renders in a highly regulated field. Cutting edge design and features
Resource Insurance Advisors Read More »