Seriously? Seriously. . .
A website is the new low bar price of credibility
Just as the yellow pages was once the way people knew you were serious about your business and not a fly-by-night, your website is now the new low bar for any credibility.
It’s is the best way to introduce prospective customers or clients to your business and let them know what you or your services are all about.
In good marketing, your website is Rome and all roads (meaning all your other marketing) should lead to it.
The reason is that your website allows you the opportunity to:
- answer questions, even the ones your customer may have but not know how or feel comfortable to ask personally
- overcome objections and preconceived notions your potential customer may have about your business specifically or in general
- explain things in much more detail than you can in any other way
- Keep all the information together in one place where your prospective client knows they can find it later
The main purpose is to connect you and your prospective clients.
But to make that connection, the site first needs to overcome your ideal clients’ obstacles and objections and answer their questions. Once it’s done that, it needs to clearly lay out what you want them to do next- call, register, or fill out a form, but make whatever it is as easy as possible.
Hopefully, it will also provide a method for you to get their email address so you are able to market to them in the future.
On its own, it will NOT magically attract leads/customers/new business.
It is not a magnet. It’s not a Field of Dreams. People need to know there is a website, so all your marketing needs to point to it by listing your web address. This includes having it in your email signature, at the end of your YouTube videos and on all your social media pages.
75-85% of people will research the web before making a purchase or hiring a professional, so your website (or lack of it) can make (or break) a sale. A bad or outdated website can be worse than no website at all.
It can easily up-sell your products or services.
A website is great at up-selling your products or services because once someone visits it, they can see all the products or services you offer that they may not have known about.
And it does all this 24/7/365 when it’s convenient for your client to research or revisit.
Seriously, you need a good website.
Need a new marketing hub? Hire a professional with over a decade of experience but up-to-date with current web trends. Contact us today at 847-577-0491 or use our contact form to get started with your new website.