I know I’m still around (I think, therefore I am) and still in business (I owe, therefore I’m still in business), but how do others know I am?
A client of many years recently told me he didn’t know I was still in business. After the last several years, many businesses sadly aren’t. It’s hard to know who is and isn’t, even from looking at a website.
If you are at all like me, you may get so caught up in the day to day that it’s easy to forget that your older potential clients and clients with whom you haven’t been in regular contact don’t know if you and your business made it through, especially the last three and a half years.
So, let me suggest reaching out to them to let them know you’re still kicking. Not only have you saved them the stress of checking, but you may also have saved yourself the client. Plus, it gives you the opportunity to really check in with them, see if you can help them with anything, and maybe get some business.
Might I also suggest that you audit your website and remove anything about Covid that no longer applies? Move notices that do still apply to a less conspicuous place than a pop-up or red banner on the home page. It also wouldn’t hurt to put a simple sentence at the top of the home page that simply says you made it through and are still in business to serve them.
Some people think that a website being up or a copyright date indicates the business is still functioning. A website will stay up as long for as long as the company has paid for hosting or until someone intentionally takes it down. This is not usually the first thing people think to do. Since most websites now have eternal copyright notices, those doesn’t really tell users anything. either.
The only thing sadder than a defunct business is the loss of an owner or client interfacing team member. Save your clients, potential clients and web visitors the embarrassment of asking for someone who is no longer with the company, for whatever reason.
Let me know if there is any way I can help! Richterworks is still here and still in business to serve you.