Social Media Marketing (SMM) is creating, posting to and advertising on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and other social media. It works, too! Many business’ clients or customers weren’t always on social media, but much of that is changing. So where does this piece fit into your online marketing picture? If your customers or clients are on social media, start […]
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SEO is about what you do with the content and coding of the actual site. Search Engine Marketing and Social Media Marketing are about what you do outside of the site. Directory Listings First things first: register your site with the search directories. Many of the search directories will pick up your site eventually, but some will
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Search Engine Optimization (SEO) is about what you do with the content and coding of the actual site. It means making a website optimal for the web bots, the little bits of code that go around and ‘read’ the web to index what is there. When there was one car repair service on the web, it
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You are planning a great website and want to know if the web person does SEO. I get this question all the time. At Richterworks Web, I believe that a well-informed client is the best client. To that end, I am writing this series to clarify the differences and similarities between Search Engine Optimization (SEO),
SEO, SEM, SMM and your great website Read More »
Summer is a time of starting fresh. A few years ago when I thought of moving, I purged the house for months of decades of acquired treasure. When you live in one place for a long time, you tend to get everything pretty much the way it works for you easily on a day to
In my last post, I talked about what it takes to be a good client. These guidelines apply whether hiring a web designer to create your business website or a painter to recolor your living space. You know how you want for the desired end result and you know what you can afford to spend.
Defining Desired End Result Read More »
I love my clients and it is my primary goal to have them thrilled when their website is complete. That isn’t possible without identifying expectations and meeting them. I start with terrific clients (most of the time) who have a good understanding of what they want. The biggest challenge in any relationship based on delivery of
Hiring a Contractor: Identifying Expectations Read More »
A website is very much like an iceberg in that what you see is only a (small) part of the whole, and it’s the part you don’t see that can really hurt you. A Professional Web Designer spends hundreds of hours to learn With all the modern technologies, anyone can throw up a website, but
Professional Web Designer for WordPress? Read More »
Accessibility. What does that mean in terms of a website and why do you care? Accessibility means that visually or physically challenged individuals can access the content on your website. Do you know the visually impaired (yes even totally blind) can surf the web? You may not have thought about it, but it’s pretty cool
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Security is a huge deal these days. If Amazon and Google can be hacked, anyone can. Hackers can always get at you. But there is no reason to make it easy for them. Quite often, clients will ask me why we put a contact form on a website rather than an email address. I also
Security: Contact Forms, Captcha, and Email Read More »