Blog posts

There are two areas of fear your customer has that you need to know and understand:

What is the concern that is urging your customer to seek you out, make a change, look for a solution?
For example, a prospective chiropractic client with back pain’s fear it that it might be something serious or might get worse may propel them to seek care.Not so obviously, suppose the same client has a pain in the neck or finger tingling. This client may not know a chiropractor even treats this.
What fears does your customer have that stand as obstacles to contacting you or…

OK, it’s just easier to sell umbrellas when it’s raining. It’s easier to sell them in England than the Sahara (unless to block the desert sun). The more you know about what your client needs, the easier it will be to sell them your product or services.
Advantages to Learning what Your Client Needs

You may discover things you had not thought of that your client needs and you can provide.
The terms your client uses to describe their concerns may be completely different than the words you use. Choosing keywords relies on knowing the terms your client uses.
Sometimes, what most concerns your client is  something you can actually help…

It doesn’t matter if you get traffic to your beautiful, well-functioning website if the content doesn’t engage your potential customer or client in a way which is meaningful to them. You can’t engage them if you don’t know who is your customer. In this miniseries, I am going to focus on the sadly much overlooked CONTENT aspect of the website. While most marketing is careful about the content, websites sometimes aren’t.

The first and most important aspect of any marketing is to know who is your customer. Effective content feels as if it’s written to address the potential client individually. No…

I studied web design because I realized that many of the sites I saw on the web had poor user experience – that is, they were a pain to use. In those days, there was little formal web design training. What there was included design and development, but user experience instruction was often limited to good navigation and good architecture. Today, web design focuses on user experience design, which is more about the experience than the design. It isn’t enough to have a website. You want a website that stands out as it meets the needs of the user.

At the end of…

This will not be animated in many email programs:

Back when I started in web design, animated GIFs (pronounced like the peanut butter) were animation from the wrong side of the tracks. We often used them to give a client an idea of what a Flash animation would do. They were seldom used them in actual web work. Animated GIFs were viewed with disdain. They couldn’t do many of the things that Flash could do and were comparatively big in file size.

But when Steve Jobs rang a serious blow to Flash (by not allowing it on any ’i’ device) with no…

Hiring a contractor to do anything for you, including creating a website, requires a partnership. Both sides have needs and expectations. It is the customer responsibility to be sure their expectations are clear. Contractors are not clairvoyants and can not know everything the customer may be thinking about inclusions, exclusions, and time-frames.
Ask Questions and Do Your Research
If you don’t understand something, JUST ASK. It’s not macho not to ask, just dumb. Contractors cannot know what your expectations or assumptions are. Good contractors will try to find out, but even so, they can’ know all that you are thinking. So, if…

Continuing on with the things that create a better working relationship with any contractor, this week I cover Know Your Limitations and Read the Contract.
You’ve got to know your limitations
For each of us there are three resources: time, money and energy. Before starting a project it’s a good idea to evaluate how much you are comfortable spending and what you are capable of spending or investing of each. Basically, how much do you want to spend, and how much could you spend. The reason for this is that your wants may exceed your capabilities in one or more areas and you…