Blog posts

The most important rule in web design is the Martian Rule: Can a Martian tell in 4 seconds Who you are What you do Where you are? And in less than 8 seconds What makes you the answer to their problem or need? Martian Rule Content First, the name of your company should be absolutely […]

The different ways browsers present a website has been an issue since there was more than one browser. All browsers have the job of interpreting the web page code and displaying it to the user, but no two browsers display all code the same way. What that means is that a website may look fine

Responsive Web Design is the new version of mobile website design. Ideally it takes into account the variation of sizes on which a site can be viewed as well as the difference in processing capability to view it. The goal of responsive web design is to have the website transition gracefully between different sized devices

I have several clients who have a good visual eye, knew what they wanted and wouldn’t take no for an answer. I am very happy with the final product of their sites. Clients like this push me to stretch my vision and talents to meet theirs, so that the site moves from good to great. I first need

I signed up for a newsletter years ago that was the only one I consistently opened and read. When I went on my occasional email purging campaigns, it’s the only one I’d maintain. The reasons I stayed on this list were: I subscribed in the first place There was always newsletter content that I found useful. The layout changed

We all like a little bribery. What can you use for a an email signup incentive? A great option is the e-book.  However, if you offer an e-book to give as an incentive to join your list, it should be: on a topic related to your product or service what to do, not necessarily how

In a December post, Adding People to Your Email List, I discussed the importance of capturing email information from potential clients visiting your site. This is important because sending emails to them gives you an opportunity to stay ‘top of mind’ so, when they are ready to purchase, you are the one they think of first

Many people ask me, “how do I know if I really need a new website?” or think, with a really outdated website, that their site is fine. The web is old enough now that there are a lot of dated websites out there.  Here are some of the most common signs that its time for

We have heard it before, but it really is true for everything in life. To get what we want, we need first to define, then refine, our vision for the final outcome. There really is no such thing as a usual or normal website. They may have some features or pages similar in purpose to