Blog posts

I signed up for a newsletter years ago that was the only one I consistently opened and read. When I went on my occasional email purging campaigns, it’s the only one I’d maintain. The reasons I stayed on this list were:

I subscribed in the first place
There was always newsletter content that I found useful.

The layout changed over time, and that never mattered to me because the quality of the content always remained high. Even the (few) times the content wasn’t exactly what I needed, I knew it would be interesting and valuable. All of this to say that the way your email…

We all like a little bribery. What can you use for a an email signup incentive? A great option is the e-book.  However, if you offer an e-book to give as an incentive to join your list, it should be:

on a topic related to your product or service
what to do, not necessarily how to do it
about which you know a great deal and
would be of use to your potential client whether or not he employs you.

As daunting as it may feel to find a topic for an e-book or, for that matter, a blog for your…

In a December post, Adding People to Your Email List, I discussed the importance of capturing email information from potential clients visiting your site. This is important because sending emails to them gives you an opportunity

to stay ‘top of mind’ so, when they are ready to purchase, you are the one they think of first
to let them know more about your business, your expertise and your offers.

But, how do you get people to sign up for (or opt-in to) your list? I have seen all kinds of incentives for email sign-ups, including a trip to Hawaii (which…

Many people ask me, “how do I know if I really need a new website?” or think, with a really outdated website, that their site is fine.

The web is old enough now that there are a lot of dated websites out there.  Here are some of the most common signs that its time for a new website:

The website is not responsive- that means it does not automatically adjust in size and layout for laptops and cell phones-without pinching and expanding. Google penalizes websites for not being responsive, and its a pain for your clients if your website does not…

We have heard it before, but it really is true for everything in life. To get what we want, we need first to define, then refine, our vision for the final outcome. There really is no such thing as a usual or normal website. They may have some features or pages similar in purpose to other sites, but each client, and what he or she brings to the table is different. And how each client meets the needs of their customer is different. This is the basis for a marketing vision.

The hardest client to please is the one who says, “I…

Before I talk about content, let me comment that it is important that your readers actually want your email/newsletter. It is not legal to add them to your newsletter (email) list just because you have their business card. They must actually give you permission to add them to an email list, or opt-in.

There are three ways to do this:

Have an email list sign up on your website, which my previous posts have discussed.
Have a list on which they can actually sign up. This is great if you have a retail location, or to take with you when you…