Author name: LRadmin

IS YOUR BUSINESS WEBSITE DOING ITS JOB? Part 1: CONNECT

Blog posts /

As I wrote in my last post, your business website has three jobs:

connect to your potential client
convert them into interested buyers
capture their information and allow them to contact you.

First let’s start with CONNECT WITH YOUR POTENTIAL CLIENT

One of the biggest mistakes on the web it forgetting that your business website is there to serve and inform your potential clients.  As much as we want to tell them how great we are, they frankly don’t care.

Your potential client has a need which is why he is looking for your product or service. To connect with your potential client, you need…

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WHY HAVE A BUSINESS WEBSITE

Blog posts /

A website is the new base bar (as the Yellow Pages once were) to establish a business as being credible.

Having no website or a website that is outdated in look, content or copyright information, or has no recent calendar, event or blog entries suggests a business that is

Out of touch
Out of date, or worst of all
Out of business.

While a website, on its own, may not greatly increase sales, a poor or non-existent one can definitely lose you sales.

Depending on the source, we know that 72- 85% of all people will look at a business website before making…

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Jen School

Portfolio /

Jen School provides specialized academic and vocational opportunities for young men experiencing academic, emotional, behavioral or cognitive challenges that can potentially limit their life success. Students are served in uniquely designed classrooms to maximize effectiveness across the continuum of age and disability type.

Goals of the Site:
Inform and educate potential students and school districts about Jen School, its student demographic, and its unique approach to serving its students.
Make it easy for students and their families to know about school events, lunch menu, classroom activities and be able to download consent forms, school manual (in English and Spanish) and contact teachers and…

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Resource Insurance Advisors

Portfolio /

Fully responsive Genesis custom theme.
Resource Insurance Advisors is a firm which has served multiple generations of many clients because of their commitment to individual care and solutions. They also provide employee benefits for employers.
Goals of the site:

Convey the personal services our client renders in a highly regulated field.
Cutting edge design and features to reflect the client stays up to date.
Colors and feel to be consistent with client branding.

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