Help for New Businesses and Website DIYers
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Starting a new business? How exciting. But let’s not kid ourselves, it can be overwhelming too.
Knowing who your ideal customer is, what they are looking for and being able to communicate how your offering meets their desired outcome is your “brand”. Changing branding “down the line” can be expensive and catastrophic to a business.
For 20 years, I have done a Blueprint Development Meeting for all my web clients to define and clarify expectations of my clients, and their customers because I cant meet their expectations if I don’t…
Gratitude for the Ordinary
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As Thanksgiving approaches, or even as we are doing our daily gratitude, most of us pause to be grateful for the big things, the things that stand out — family, friends, home, work, health. And that’s good. Those things deserve our thanks.But sometimes, in focusing on the obvious blessings, we overlook the quiet, everyday gifts that truly make life rich.The ability to breathe — without effort, without thought.To digest food and be nourished.To hear birds in the morning… or to rest in the silence when they’re gone.To…
Your Website is Not a Dyson
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There’s a persistent myth floating around the digital world — a belief so strong that it could probably power an entire small appliance store:“If I build a website, new customers will magically appear.”Somewhere, a business owner is proudly launching their shiny new website, then sitting back with a cup of coffee, waiting for the floodgates of customers to open.Unfortunately, that’s not how it works. Your website is not a Dyson. It does not have turbo-suction. It does not whir to life and start pulling in new customers from…
From Website to Sales Funnel: Integrating Design and Marketing
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You’ve got a website. Great! 🎉 But let me ask you this: is it doing anything other than sitting there looking pretty? Because while pretty is nice, pretty doesn’t pay the bills.
A website is like owning a gorgeous boutique in the middle of the desert. If there’s no clear sign pointing travelers inside, no path guiding them through, and no cheerful cashier at the end, it’s just four stylish walls baking in the sun.
That’s where integrating design and marketing transforms…
Funny Myths About Web Design (That Refuse to Die)
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Web design has its fair share of myths—half-truths, outdated advice, and things your cousin’s roommate swore were true back in 2007. The funny part? Some of these myths just won’t quit. Let’s bust them wide open—with a little humor along the way.
1. “The home button is sacred.”
Here’s the thing: it depends. If your audience is younger or more web-savvy, yep—they’ll instinctively click the logo to get back home. But if your audience skews older or less experienced, they may not know that trick. In that case, a good…
PSA: What You Don’t Know About Shingles CAN Hurt You
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When most people hear “shingles,” they think of a rash that comes and goes. An inconvenient, itchy patch of blisters, nothing more. I know that’s what I thought. But the reason for this post is I want to spare others the nightmare I have experienced the last 5 weeks. Shingles isn’t just a rash, and what you don’t know can hurt you.Let’s set the record straight.Shingles often starts with pain, not a rashA common misconception is that shingles is mainly a rash. In my case, that was the…