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Your website is often the first point of contact between your business and potential customers. It’s more than just a digital storefront; it’s the face of your brand. Building a strong brand identity through your website is essential for establishing credibility, connecting with your audience, and standing out in a crowded marketplace. But what does it mean to build a brand identity online, and how can you ensure your website effectively communicates who you are and what you stand for?
Why Brand Identity Matters
Brand identity is the combination of…

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Leveraging reviews and testimonials is a powerful way to increase sales by building trust, addressing objections, and providing social proof. With planning, you can boost conversions, foster stronger customer relationships, improve your products or services, and enhance your brand’s reputation.
Today’s buyer is overwhelmed with choices. Whereas we once relied on referrals and recommendations from family and friends to help our buying decisions, in the digital age we are buying from sources we have never heard of or purchased from.
To the rescue come testimonials and reviews! Reviews and testimonials…

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We have all gone on websites that are unreadable on a mobile device. Some of the more common problems of unresponsive or mobile sites are:The font is too small
we had to scroll every direction
images were too small
layout didn’t make sense
Buttons or links are so small they cant be clicked.

Responsive Web Design means designing a website that “responds” to the size of the screen on which the website is viewed so that it looks good, is easily readable, downloads as quickly as possible and navigates…

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A client I had not heard from in years called me in a panic because her website was no longer visible. Obviously, that is a big deal for any business. After some research I found that she had not paid for her web hosting for over two years – and the site had been removed. Worse, enough time had elapsed that my most recent backup of the site no longer worked, and the web host no longer had a backup.This is not the only thing that can happen…

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It happens often enough that I’ve decided I need to write about it. A client calls or emails and asks about an email or letter they have received saying it’s time to renew their domain name, and gives them an address and bill, usually for an exorbitant amount. This is how bad actors get you to change domain name hosts, then they can charge whatever they want to renew or worst case, hold your domain name hostage.Points to keep in mind:Know the host or hosts of your domain…