Blog posts

As I wrote in my last post, your business website has three jobs:

connect to your potential client
convert them into interested buyers
capture their information and allow them to contact you.

First let’s start with CONNECT WITH YOUR POTENTIAL CLIENT

One of the biggest mistakes on the web it forgetting that your business website is there to serve and inform your potential clients.  As much as we want to tell them how great we are, they frankly don’t care.

Your potential client has a need which is why he is looking for your product or service. To connect with your potential client, you need…

A website is the new base bar (as the Yellow Pages once were) to establish a business as being credible.

Having no website or a website that is outdated in look, content or copyright information, or has no recent calendar, event or blog entries suggests a business that is

Out of touch
Out of date, or worst of all
Out of business.

While a website, on its own, may not greatly increase sales, a poor or non-existent one can definitely lose you sales.

Depending on the source, we know that 72- 85% of all people will look at a business website before making…