A website is the new base bar (as the Yellow Pages once were) to establish a business as being credible.
Having no website or a website that is outdated in look, content or copyright information, or has no recent calendar, event or blog entries suggests a business that is
- Out of touch
- Out of date, or worst of all
- Out of business.
While a website, on its own, may not greatly increase sales, a poor or non-existent one can definitely lose you sales.
Depending on the source, we know that 72- 85% of all people will look at a business website before making a purchasing decision- and you may never know it. Does your website convey the message you want it to?
Your website is the glue that holds all your marketing together.
It should be the hub to which all your other marketing points. It’s there to give your potential client more extensive information than a momentary conversation at a networking event, print ad or Facebook post can deliver.
“I’m fine”, you say, “I have a website and my information is up-to-date”. Is that enough? NO.
Your website has three jobs
- connect to your potential client
- capture their information
- convert them into interested buyers.
More on how this is done in the next post.
- connecting with them and
- showing them why YOU are the best solution to their need.
Call us at 847-577-0491 or Contact us to find out how we can make your website work for you.